Back

The pace of change in healthcare is rapid, and even more far reaching change may be on the way.  We realize the importance of meeting and exceeding our community's expectations for comprehensive healthcare services, from birth through end of life care.  Every plan we make, every action we implement, is driven by the desire for quality and is keenly focused on the following pivotal tenets:

A vital component in our quest for quality is the constant investment in our people, facilities, and technologies.  We continue to focus on having market leading facilities, which is essential to our purpose to provide the highest standard of quality care that we are proud to deliver to our patients and their families.  A key to the ultimate in patient safety is having reliable and secure systems for information and communications.  We are building one of the most sophisticated information technology systems in the state and nation for that matter and acquiring the most up-to-date medical technologies available. 

We believe that the best outcomes for our patients can be achieved when we coordinate care across a broad continuum, from clinics and hospitals to home care, rehabilitation, social services, and pharmacy services.  We also believe that by combining our efforts with those of other organizations, we can improve the health of our entire community.  Strategic planning in emerging healthcare areas, paired with innovative thinking and awareness are key elements of our journey to excellence as the leading healthcare system in Northwest Arkansas.  But the underlying theme guiding us through it all continues to be quality.  Quality is our passion and our energies will remain dedicated to it.

If there is a constant in healthcare, it is change.  We are proud of our ability to adapt in a way that benefits our patients and look forward to more of the same in 2009.

Sincerely,

W. L. Bradley
President & CEO